Regional Activation Manager, CT/MA/RI

Job Description

Key Responsibilities

• Local coordination and execution of all centrally and regionally led marketing programs in market
• Partner with retail operations and local store teams to execute marketing programs and events on and offsite
• Creation of custom digital and/or printed assets for centrally and regionally led marketing programs
• Ensure that any centrally and regionally led promotions and product/strain launches are fully executed at the store level
• Responsible for ensuring the regional budget is up to date and expenses recorded in a timely manner
• Focus on execution of marketing initiatives at RISE
• Regularly work and maintain excellent relationships with local store leadership teams
• Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback, and make recommendations for improvement and growth

Requirements

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny
• Background in sales, brand marketing, field marketing retail activation and project management preferred
• Bachelor’s degree preferred
• Graphic design with experience working with InDesign and PhotoShop, a plus
• Highly motivated, self-directed, innovative and able to work both independently and among teams
• Adapts and thrives in a demanding, start-up, fast-paced environment
• Possesses a deep appreciation and insistence on flawless execution
• Operates with a high level of professionalism and integrity, including dealing with confidential information
• Strong communication skills – written and verbal
• Strong organization planning & project management skills
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
• Proficient in Canva
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
• Ability to travel inside and outside of the market, as needed, at times may exceed 50%, and include overnights
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver’s license
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

Benefits & Perks

• Competitive pay
• Discretionary annual incentive program driven by organization and individual performance

Job Details