Schwazze

Digital Marketing Manager

Schwazze

Denver, CO • Full-Time 💰 $85000 to $95000 per YEAR

Posted 2 days ago • 8 views

Job Description

Schwazze is seeking a Digital Marketing Manager to drive digital growth, lead initiatives to acquire, engage, and retain customers across e-commerce, digital campaigns, and loyalty programs. The role ensures a seamless, high-performing digital experience while optimizing the customer journey, conversion, engagement, and lifetime value in a highly regulated, multi-state cannabis environment. The Digital Marketing Manager will provide day-to-day leadership and direction to the Loyalty & CRM Specialist and Marketing Technology Specialist, and collaborate closely with cross-functional teams to align digital initiatives with broader business objectives and regulatory requirements.

Key Responsibilities

  • Define and execute the digital strategy for e-commerce, ensuring alignment with company goals and revenue targets
  • Develop and execute strategic digital messaging campaigns across multiple channels to drive acquisition, engagement, and retention
  • Own the strategy and optimization of the loyalty program, driving member acquisition, engagement, and incremental revenue
  • Provide direct management, coaching, and performance oversight for the Loyalty & CRM Specialist and Marketing Technology Specialist
  • Partner with cross-functional teams to ensure strategic integration of e-commerce initiatives across the business
  • Analyze customer behavior, site performance, and market trends to identify growth and optimization opportunities
  • Design and oversee testing frameworks to validate hypotheses, measure impact, and refine strategies

Requirements

  • Strong strategic thinking and analytical rigor
  • Comfort managing multiple initiatives simultaneously
  • Ability to lead and develop specialized team members
  • Ability to influence outcomes through collaboration and drive measurable impact across digital channels
  • Experience in digital marketing, e-commerce, and loyalty programs
  • Strong data analysis and interpretation skills
  • Excellent communication and leadership skills

Benefits & Perks

  • Salary Range: $85,000-$95,000
  • Full-Time, Exempt position
  • Opportunity to work with a purpose-driven, vertically integrated cannabis operator
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities
  • Comprehensive benefits package

Job Details

Job Type

Full-Time

Category

Marketing

Required License

MED Badge (state occupational license)

Company Size

500-1000 employees

Remote Work

On-site

Pay Range

$85000 to $95000 per YEAR

About Schwazze

Schwazze

Schwazze

Cannabis MSO

Schwazze is a vertically integrated cannabis operator with super regional presence in Colorado and New Mexico. Their portfolio includes Star Buds, Emerald Fields, R.Greenleaf, Everest, Standing Akimbo, and Purplebees brands. They focus on data-driven innovation from seed to sale across cultivation, manufacturing, and retail operations.

Denver, CO
500-1000 employees employees
Founded in 2019
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