Digital Marketing Manager

Job Description

Key Responsibilities

• Define and execute the digital strategy for e-commerce, ensuring alignment with company goals and revenue targets
• Develop and execute strategic digital messaging campaigns across multiple channels to drive acquisition, engagement, and retention
• Own the strategy and optimization of the loyalty program, driving member acquisition, engagement, and incremental revenue
• Provide direct management, coaching, and performance oversight for the Loyalty & CRM Specialist and Marketing Technology Specialist
• Partner with cross-functional teams to ensure strategic integration of e-commerce initiatives across the business
• Analyze customer behavior, site performance, and market trends to identify growth and optimization opportunities
• Design and oversee testing frameworks to validate hypotheses, measure impact, and refine strategies

Requirements

• Strong strategic thinking and analytical rigor
• Comfort managing multiple initiatives simultaneously
• Ability to lead and develop specialized team members
• Ability to influence outcomes through collaboration and drive measurable impact across digital channels
• Experience in digital marketing, e-commerce, and loyalty programs
• Strong data analysis and interpretation skills
• Excellent communication and leadership skills

Benefits & Perks

• Salary Range: $85,000-$95,000
• Full-Time, Exempt position
• Opportunity to work with a purpose-driven, vertically integrated cannabis operator
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Comprehensive benefits package

Job Details