Category Manager, Flower

Job Description

Key Responsibilities

• Own the end-to-end strategy for the Flower category, including strain mix, quality tiers, price architecture, and inventory health
• Develop data-led growth recommendations based on sales trends, margin performance, mix shifts, strain velocity, and customer purchasing behavior
• Establish and maintain tiered flower frameworks aligned to brand strategy
• Identify opportunities to improve volume, margin dollars, turns, and freshness through assortment optimization and pricing strategy
• Manage category lifecycle planning, including seasonal strain rotations and limited drops
• Partner with merchandising and finance teams to develop flower pricing strategies
• Plan and execute flower promotional calendars, including vendor-funded promotions, scarcity drops, and seasonal programs
• Lead SKU rationalization, strain grading, and new cultivar onboarding, ensuring optimal assortment size and productivity
• Work closely with Visual Merchandising and Store Operations to provide actionable guidance for in-store execution and shelf presentation
• Partner with supply chain teams to support inventory flow, freshness standards, and turn targets
• Serve as the Flower category subject matter expert, leveraging POS data, loyalty insights, vendor sell-through, and third-party market data
• Track and report on KPIs including sales, margin %, margin dollars, mix, turns, strain productivity, and promotional lift
• Build and manage strong partnerships with flower cultivators and vendor partners, negotiating cost, funding, exclusivity, and promotional support

Requirements

• Data-driven, commercially minded leader with a deep understanding of flower quality, grading, pricing tiers, and market dynamics
• Strong Excel and analytical skills, translating data into actionable insights and clear recommendations
• Ability to translate consumer insights and market trends into actionable merchandising strategies across multiple dispensary locations and banners
• Strong understanding of state and local cannabis regulations
• Ability to maintain alignment with brand standards while allowing for market-specific customization where appropriate

Benefits & Perks

• Salary Range: $130,000-$140,000
• Full-Time, Exempt position
• Opportunity to work with a purpose-driven, vertically integrated cannabis operator
• High-performance culture with a focus on customer focus and data-driven insights
• Opportunity for growth and development in a rapidly growing industry

Job Details