Promotional & Brand Execution Specialist

Job Description

Key Responsibilities

• Execute in-store and digital promotional campaigns in alignment with the approved promotional calendar, category strategy, and brand standards
• Support new product launches by ensuring accurate shelf placement, promotional signage, messaging, and execution at the store level
• Own the execution of vendor-funded promotions, ensuring contractual compliance, correct placement, and accurate promotional messaging
• Translate merchandising and marketing plans into clear, actionable execution requirements for retail teams
• Partner closely with merchandising, marketing, and operations teams to coordinate seasonal promotions, campaigns, and rollouts across banners
• Ensure consistent brand presentation across all locations, including signage, displays, fixtures, and promotional materials
• Develop, maintain, and report on promotional and brand execution scorecards to track compliance, quality, and effectiveness
• Conduct regular field visits to assess execution accuracy, identify gaps, and recommend corrective actions or optimizations
• Analyze execution performance to identify opportunities to improve ROI, operational efficiency, and customer engagement

Requirements

• Operational rigor, retail acumen, and strong communication skills
• A disciplined, detail-oriented approach to execution in a fast-paced, multi-banner cannabis environment
• Ability to balance brand consistency across banners while enabling localized execution aligned to market dynamics

Benefits & Perks

• Salary Range: $60,000-$70,000
• Full-Time, Exempt position
• Opportunity to work with a purpose-driven, vertically integrated cannabis operator
• High-performance culture with customer focus and data-driven insights
• Support for growth and development in a performance-driven team

Job Details