Brand Manager

Job Description

Key Responsibilities

• Plan and execute promotional initiatives for R.Greenleaf and Everest
• Execute promotions within established promotional frameworks, calendars, and performance targets
• Coordinate end-to-end execution of promotions, including theming, setup, in-store readiness, and post-promotion wrap-up
• Partner with Retail Operations, Merchandising, Digital Marketing, Design, and Compliance to ensure accurate and timely execution across channels
• Support localized community engagement initiatives, sponsorships, and events that strengthen brand presence in New Mexico markets
• Monitor competitor activity and local market dynamics to inform execution adjustments and recommendations
• Track and report KPIs for promotional activities across R.Greenleaf and Everest
• Partner with analytics and marketing teams to review performance data and identify opportunities for optimization
• Conduct post-promotion reviews to capture learnings, execution issues, and opportunities for improvement
• Provide clear, actionable performance feedback to the Marketing Manager – Star Buds to support continuous improvement
• Support supplier partnerships and co-marketing initiatives for R.Greenleaf and Everest
• Coordinate with store leadership to ensure accurate merchandising, signage placement, and promotional execution
• Communicate promotional details, timelines, and execution requirements clearly to retail teams
• Support supplier performance reviews by providing execution insights and local feedback
• Coordinate the deployment and quality control of marketing collateral for New Mexico stores
• Partner closely with the Graphic Designer – New Mexico to ensure creative assets are accurate, compliant, and execution-ready
• Support non-promotional marketing initiatives such as store openings, local activations, and customer engagement programs

Requirements

• Ability to work in a fast-paced environment
• Strong marketing and project management skills
• Excellent communication and interpersonal skills
• Ability to work collaboratively with cross-functional teams
• Strong analytical and problem-solving skills
• Ability to prioritize and manage multiple projects simultaneously
• Strong attention to detail and organizational skills
• Ability to adapt to changing priorities and deadlines

Benefits & Perks

• Competitive salary range of $65,000-$75,000
• Opportunity to work with a purpose-driven, vertically integrated cannabis operator
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Comprehensive benefits package
• Opportunity to work on high-impact marketing initiatives

Job Details