Director or Sr Director, Field Execution - Wholesale

Job Description

Key Responsibilities

• Design and implement national and regional marketing programs aligned with sales and brand objectives
• Translate brand strategies into actionable in-market activations across retail and event channels
• Maximize regional budgets to ensure efficiency and reach
• Lead development of in-store programs, merchandising solutions, and point-of-sale materials
• Partner with sales and wholesale teams to ensure consistent brand presence and flawless execution
• Oversee local events, pop-ups, trade shows, and large-scale brand activations
• Serve as the key liaison between field sales and marketing teams
• Collaborate closely with sales, brand, and compliance teams to align on regional and channel goals
• Lead, mentor, and grow a national team of field and trade marketing professionals
• Develop and own the annual field activation calendar across regions and brands
• Partner with brand and product teams to create impactful go-to-market strategies
• Ensure retail readiness and sales enablement for all new product launches
• Develop and execute training programs for commercial teams and retail partners
• Manage customer and budtender incentive programs to build engagement and brand love
• Partner with influencers and local media to amplify brand presence and storytelling
• Ensure all activations comply with state and federal regulations

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field
• 10+ years of experience in field marketing, brand activation, or trade marketing, including agency and team leadership
• Proven track record of delivering breakthrough brand programs in retail and experiential environments
• Strong understanding of sales and marketing alignment
• Passion for the cannabis industry and its evolving consumer landscape
• Highly organized and effective at managing multiple priorities across markets
• Strategic and creative problem-solver with the ability to thrive in a regulated environment
• Skilled at leveraging local media and digital platforms to drive engagement and conversion

Benefits & Perks

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Job Details