Brand Ambassador - Grand Rapids, MI

Job Description

Key Responsibilities

• Conduct in-store services, including event demos, trainings, and Patient Appreciation Days (PADs) at client dispensaries
• Develop a comprehensive understanding of the product line to effectively communicate its benefits to both dispensary staff and consumers
• Capture high-quality video and photo content during events to enhance social media presence and engagement
• Drive product sales during demos through direct education of budtenders and customers
• Oversee visual merchandising and ensure proper product placement in dispensary accounts
• Lead budtender training sessions to increase product knowledge and administer assessments as needed
• Process invoices, track accruals, and prepare monthly reports for the marketing team to ensure accurate financial records
• Monitor store traffic, collect feedback, and gather market intelligence to inform marketing strategies
• Plan and execute events that align with brand objectives, ensuring seamless execution
• Ensure that marketing materials, such as point-of-sale items and collateral, are available and up to date
• Work closely with the marketing and sales teams to execute promotional requests and strategies from management

Requirements

• Strong knowledge of cannabis products, their effects, chemistry, and market trends
• Exceptional verbal and written communication skills, with the ability to present information clearly to diverse audiences
• Strong attention to detail and ability to manage multiple tasks and priorities in a fast-paced environment
• Strong ability to engage with consumers and budtenders to effectively drive sales and meet marketing objectives
• Ability to work autonomously while also being a collaborative team player, building strong relationships across departments
• Proficiency with basic computer programs, such as Microsoft Office and Google Suite, and familiarity with social media platforms for content sharing
• A passion for delivering outstanding customer service, with a positive attitude and enthusiasm for driving results
• Strong work ethic, punctuality, and reliability, with a commitment to upholding brand standards
• High School Diploma or GED required
• 2+ years of experience in marketing, sales, or event promotions, with a proven track record of success
• 1+ years of experience working in a public-facing event role, demonstrating effective customer interaction skills
• 1+ years of experience within the legal cannabis industry, with cannabis event experience preferred
• At least 1 year of experience in a customer service or client-facing role, ensuring the highest level of customer satisfaction

Benefits & Perks

• Medical
• Dental
• Vision
• PTO
• 401(k)

Job Details