Curaleaf

Sr Director, Marketing (Vapes & Edibles)

Curaleaf

Stamford, CT • Full-Time 💰 $195,000 - $215,000

Posted 13 hours ago • 6 views

Job Description

The Senior Director of Marketing, Vapes and Edibles at Curaleaf owns the strategy, P&L health, and end-to-end execution for a multi-brand vapes and edibles portfolio. This leader will tighten portfolio and brand roles, set insight-led positioning, and drive growth through world-class innovation, integrated marketing, and commercial excellence. The role requires a seasoned CPG brand operator who can balance creativity with rigorous financial management, connect brand building to retail conversion, and deliver sustainable distribution, velocity, penetration, and profitability in a highly regulated environment.

Key Responsibilities

  • Develop portfolio strategy, brand positioning, and annual brand plans
  • Lead innovation and renovation from concepting to launch
  • Own communications strategy and creative briefs
  • Translate brand plans into shopper, trade, and retail programs
  • Integrate digital, CRM, and retail media into brand execution
  • Co-own demand planning and optimize assortment/mix
  • Manage brand budgets, P&Ls, and performance dashboards
  • Ensure compliance with marketing regulations
  • Build and lead a high-performing team and agency partners

Requirements

  • 8-15+ years in CPG brand leadership, including P&L ownership
  • Experience in regulated/premium categories (e.g., spirits, tobacco, OTC)
  • Proven success in full-funnel marketing and retail conversion
  • Strong financial acumen and innovation expertise
  • Exceptional cross-functional influence and team leadership
  • BA/BS required; MBA preferred

Benefits & Perks

  • Career Growth Opportunities
  • Competitive Pay and Benefits
  • Generous PTO and Parental Leave
  • 401(K) Retirement Plan
  • Life/Disability Insurance
  • Community Involvement
  • Referral Bonuses and Product Discounts

Job Details

Job Type

Full-Time

Category

Marketing

Required License

Cannabis Operator or Agent Badge

Company Size

5000+ employees

Remote Work

On-site

Pay Range

$195,000 - $215,000

About Curaleaf

Curaleaf

Curaleaf

Cannabis Cultivation

Curaleaf is one of the largest cannabis operators in the United States, with a presence in 17 states and over 100 dispensary locations. As a vertically integrated company, Curaleaf cultivates, processes, and sells a wide range of cannabis products including flower, pre-rolls, vapes, edibles, and topicals under multiple brand names.

Stamford, CT
5000+ employees employees
Founded in 2010
View all jobs
Apply for this Job

Save jobs and track your applications with a subscription

Unlock Premium Features

Already a member? Log in

Similar Jobs