Sr Director, Marketing (Vapes & Edibles)

Curaleaf

Stamford, CT • Full-Time 💰 $195,000 - $215,000

Posted 13 hours ago • 6 views

Job Description

The Senior Director of Marketing, Vapes and Edibles at Curaleaf owns the strategy, P&L health, and end-to-end execution for a multi-brand vapes and edibles portfolio. This leader will tighten portfolio and brand roles, set insight-led positioning, and drive growth through world-class innovation, integrated marketing, and commercial excellence. The role requires a seasoned CPG brand operator who can balance creativity with rigorous financial management, connect brand building to retail conversion, and deliver sustainable distribution, velocity, penetration, and profitability in a highly regulated environment.

Key Responsibilities

Develop portfolio strategy, brand positioning, and annual brand plans
Lead innovation and renovation from concepting to launch
Own communications strategy and creative briefs
Translate brand plans into shopper, trade, and retail programs
Integrate digital, CRM, and retail media into brand execution
Co-own demand planning and optimize assortment/mix
Manage brand budgets, P&Ls, and performance dashboards
Ensure compliance with marketing regulations
Build and lead a high-performing team and agency partners

Requirements

8-15+ years in CPG brand leadership, including P&L ownership
Experience in regulated/premium categories (e.g., spirits, tobacco, OTC)
Proven success in full-funnel marketing and retail conversion
Strong financial acumen and innovation expertise
Exceptional cross-functional influence and team leadership
BA/BS required; MBA preferred

Benefits & Perks

Career Growth Opportunities
Competitive Pay and Benefits
Generous PTO and Parental Leave
401(K) Retirement Plan
Life/Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts

Job Details

Job Type

Full-Time

About Curaleaf

Curaleaf

Cannabis Cultivation

Curaleaf is one of the largest cannabis operators in the United States, with a presence in 17 states and over 100 dispensary locations. As a vertically integrated company, Curaleaf cultivates, processes, and sells a wide range of cannabis products including flower, pre-rolls, vapes, edibles, and topicals under multiple brand names.

Stamford, CT

5000+ employees employees

Founded in 2010

https://curaleaf.com

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