Director, Digital Marketing

Schwazze

Denver, CO • Full-Time 💰 $115000 to $125000 per YEAR

Posted 6 months ago • 695 views

Job Description

Schwazze is seeking a Director, Digital Marketing to lead and execute the data-driven customer acquisition, segmentation, lifecycle, and loyalty strategy across all banners and markets. This role is responsible for architecting and executing digital growth strategies, owning enterprise-wide RFM modeling and deep segmentation strategy, and driving e-commerce conversion, AOV, and digital revenue performance.

Key Responsibilities

Own enterprise-wide RFM modeling and deep segmentation strategy
Architect lifecycle journeys that materially increase retention and frequency
Build and optimize loyalty economics to improve contribution margin
Drive e-commerce conversion, AOV, and digital revenue performance
Develop executive-ready dashboards and financial performance reporting
Lead a high-performing digital team while remaining hands-on in execution

Requirements

Experience in digital marketing, customer segmentation, and loyalty program development
Strong analytical and problem-solving skills
Ability to lead and develop a small team
Experience with RFM modeling, customer segmentation, and lifecycle marketing
Strong understanding of marketing technology and data platforms
Ability to work in a highly regulated, multi-state environment

Benefits & Perks

Competitive salary range: $115,000–$125,000
Opportunity to work with a purpose-driven, vertically integrated cannabis operator
Collaborative and dynamic work environment
Professional growth and development opportunities
Comprehensive benefits package

Job Details

Job Type

Full-Time

About Schwazze

Schwazze

Cannabis MSO

Schwazze is a vertically integrated cannabis operator with super regional presence in Colorado and New Mexico. Their portfolio includes Star Buds, Emerald Fields, R.Greenleaf, Everest, Standing Akimbo, and Purplebees brands. They focus on data-driven innovation from seed to sale across cultivation, manufacturing, and retail operations.

Denver, CO

500-1000 employees employees

Founded in 2019

https://schwazze.com

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