Search and Performance Senior Manager (Hybrid)

Job Description

Key Responsibilities

• Own paid search and intent-based performance strategy and execution across Google Ads and Microsoft/Bing
• Drive efficient growth in First-Time Shoppers and Global Unique Shoppers
• Manage Google Ads holistically as a single cross-surface platform
• Partner with the performance-creative function and Creative team to brief, test, and iterate search, video, and display assets
• Design and run a continuous experimentation roadmap across audiences, creative, bidding, and landing pages
• Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention
• Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape
• Present channel performance, insights, and recommendations to marketing leadership and cross-functional stakeholders

Requirements

• 5-8 years of hands-on paid media experience with deep expertise in paid search and intent-based, auction-driven buying
• Demonstrated track record of owning significant paid budgets and scaling user acquisition efficiently
• Strong analytical foundation: fluent in metrics such as CPA, CPC, CTR, ROAS, and downstream quality/retention signals
• Proven experimentation mindset with a record of designing and executing A/B and incrementality tests
• Experience partnering with creative teams on performance creative across search, video, and display assets
• Track record of cross-functional collaboration with Product, Creative, Lifecycle/CRM, Data, and Finance

Benefits & Perks

• 100% employer-paid premium for employees' Physical Health (Medical, Dental & Vision)
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Job Details