Senior Director, Creative and Content (Hybrid)

Job Description

Key Responsibilities

• Recruit, manage, and develop a high-performing creative team across design, brand and content strategy, and production
• Provide clear direction, feedback, mentorship, and growth opportunities for team members
• Foster a culture of creativity, collaboration, accountability, and continuous improvement
• Ensure the team operates efficiently with clear priorities, scalable processes, and high-quality output
• Define and lead Weedmaps’ creative vision across brand, content, and marketing channels
• Champion and evolve the brand’s visual identity, voice, and storytelling framework
• Own and define Weedmaps’ brand and content strategy, setting the vision for how the brand is positioned, expressed, and experienced across all channels
• Oversee the design function across all marketing channels, ensuring strong craft, consistency, and scalability
• Lead the in-house studio responsible for photo and video capture, editing, and production
• Establish best practices for creative development, production workflows, and quality control
• Build and scale an in-house creative agency model to support organizational needs
• Define intake, briefing, prioritization, and workflow processes for cross-functional partners
• Manage production timelines, budgets, and vendor relationships to ensure efficient and predictable delivery
• Determine when to leverage internal resources versus external agencies, freelancers, or production partners
• Partner closely with Paid Media to ensure creative is optimized for performance and experimentation
• Support Field Marketing and Events with creative concepts and assets for experiential and regional activations
• Collaborate with Lifecycle, Marketing Operations, and other stakeholders to align creative with broader marketing goals
• Define creative success metrics in partnership with Marketing leadership
• Use performance insights, testing results, and audience data to continuously refine creative approaches

Requirements

• 10+ years of experience in creative roles, including leadership positions within an in-house team, brand, or agency
• Proven experience leading multidisciplinary creative teams across design, content, and production
• Strong portfolio demonstrating brand leadership, concept development, and multi-channel execution
• Experience managing creative operations, production workflows, and budgets
• Excellent communication and presentation skills with the ability to influence senior stakeholders

Benefits & Perks

• Physical Health (Medical, Dental & Vision) 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Job Details