Marketing Systems & Lifecycle Operations Specialist I (Hybrid)

Job Description

Key Responsibilities

• Assist the Lifecycle Marketing team by building campaign configurations based on provided briefs and documented requirements
• Execute multi-channel lifecycle communications, including email, push notifications, in-app messages, and SMS, for both consumer and merchant audiences
• Build and update automated, trigger-based user journeys using established templates and documented logic
• Deploy ad-hoc and one-time marketing sends, following documented processes to ensure timely and accurate delivery
• Create and update first-party audience segments in the CRM and/or CDP for use in lifecycle campaigns and paid media syncs
• Conduct quality assurance checks on communications and audience lists to confirm links, personalization tokens, and targeting criteria are functioning as intended
• Support A/B test setup by implementing variations and ensuring proper audience splits as directed by senior team members
• Monitor campaign sends and audience sync reports on a regular basis and flag discrepancies or errors to Specialists or Senior Specialists
• Respond to incoming inquiries from the Support team by researching routine issues and escalating more complex problems as needed
• Maintain and update internal documentation related to journey setup, messaging schedules, and audience criteria to ensure accurate record-keeping

Requirements

• Minimum of 0-2 years of experience in a role that requires technical execution
• Bachelor’s degree in Information Technology, Marketing, Business, or a related field; OR equivalent hands-on professional experience in a technical or marketing operations environment
• Ability to translate business requirements into technical logic
• High level of organizational skill with the ability to manage competing deadlines
• Extreme attention to detail, specifically regarding data filters, exclusion lists, and deep links

Benefits & Perks

• Physical Health (Medical, Dental & Vision) 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Job Details