Marketing Manager

Job Description

Key Responsibilities

• Own the execution lifecycle of marketing and promotional programs across LivWell and EDW, from planning through launch and post-campaign review
• Manage campaign calendars, timelines, and dependencies to ensure on-time delivery across all channels
• Coordinate inputs from Creative, Digital, Merchandising, Retail, and Compliance to ensure programs are execution-ready
• Ensure stores receive clear instructions, assets, and materials in the correct formats and timelines
• Identify execution risks early and work cross-functionally to resolve issues before launch
• Serve as the day-to-day marketing point of contact for Retail Operations and store teams
• Partner with Promotional Planning to support execution of promotional calendars and campaign priorities
• Align with Merchandising on planograms, pricing, signage, and in-store placement
• Ensure marketing programs are compliant with regulatory requirements and internal standards
• Track campaign execution and performance metrics in partnership with Analytics and Senior Marketing leadership
• Conduct post-campaign reviews focused on execution quality, performance outcomes, and learnings
• Use data and insights to recommend improvements to future planning, timelines, and execution processes
• Maintain documentation and playbooks to improve consistency and repeatability across campaigns
• Brief and route creative assets to internal teams and external partners based on defined requirements
• Review assets for accuracy, brand alignment, and execution readiness prior to deployment
• Manage distribution of marketing materials across digital and physical channels
• Maintain version control and ensure teams are working from approved, up-to-date assets

Requirements

• Strong marketing execution and program management skills
• Ability to work cross-functionally with multiple teams
• Experience with campaign planning, calendars, and timelines
• Knowledge of retail operations and store management
• Understanding of compliance and regulatory requirements
• Data analysis and performance tracking skills
• Asset coordination and quality control experience
• Strong communication and project management skills

Benefits & Perks

• Salary Range: $75,000 - $85,000
• Full-Time, Exempt position
• Opportunity to work with a purpose-driven, vertically integrated cannabis operator
• High-performance culture with a focus on customer focus and data-driven insights
• Support for growth and development
• Positive workplace with a culture of integrity, connection, engagement, excellence, and empowerment

Job Details