Director, Paid Media (Hybrid)

Job Description

Key Responsibilities

• Recruit, manage, and develop a high-performing paid media team across performance and brand disciplines
• Establish clear roles, operating rhythms, goals, and expectations to support scale and accountability
• Coach team members on strategy, execution, measurement, and effective cross-functional collaboration
• Own Paid Media Strategy & Vision
• Lead Planning, Buying & Optimization
• Oversee media planning and execution across channels
• Own budget allocation, pacing, and optimization to maximize ROI while supporting long-term brand health
• Drive a strong test-and-learn culture with clear hypotheses, structured experimentation, and insights that inform future investment decisions
• Partner with Data, Marketing Operations, and Analytics to define and evolve paid media measurement frameworks
• Ensure consistent, actionable reporting that supports executive decision-making and investment tradeoffs
• Translate complex performance data into clear insights, recommendations, and strategic narratives
• Work closely with Creative and Brand teams to improve asset strategy, channel fit, and creative testing frameworks
• Partner with Finance on forecasting, budget management, and performance reviews
• Collaborate with Engineering, Data, and Marketing Operations to ensure the tooling, infrastructure, and integrations needed to support paid media at scale

Requirements

• 10+ years of experience in paid media, growth marketing, or media leadership roles
• 5+ years of people management experience, including hiring and developing high-performing teams
• Deep experience across performance and brand media channels, including digital and offline
• Strong understanding of attribution, incrementality, experimentation, and media measurement methodologies
• Experience managing large media budgets and making data-informed investment decisions
• Advanced proficiency in data analysis with comfort partnering closely with data and analytics teams

Benefits & Perks

• Physical Health (Medical, Dental & Vision) 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Job Details