Assistant Category Manager, Flower

Job Description

Key Responsibilities

• Support the execution of the end-to-end strategy for the Flower category
• Analyze sales trends, margin performance, mix shifts, strain velocity, and customer purchasing behavior to inform growth recommendations
• Assist in maintaining tiered flower frameworks aligned to brand strategy
• Identify opportunities to improve volume, margin dollars, turns, and freshness through assortment optimization and pricing support
• Support category lifecycle planning, including seasonal strain rotations and limited drops
• Partner with merchandising and finance teams to execute flower pricing strategies
• Assist in planning and coordinating flower promotional calendars
• Analyze promotional effectiveness, lift, and margin impact, and prepare recommendations for future investment
• Support SKU rationalization, strain grading, and new cultivar onboarding
• Collaborate with Visual Merchandising and Store Operations to provide guidance for in-store execution and shelf presentation
• Assist in ensuring in-store execution aligns with flower strategy, promotional priorities, and quality standards
• Support the Flower category through analysis of POS data, loyalty insights, vendor sell-through, and third-party market data
• Track and report on KPIs including sales, margin %, margin dollars, mix, turns, strain productivity, and promotional lift
• Prepare category reviews, performance summaries, and business cases for pricing, assortment, or investment decisions
• Translate data into clear, actionable insights for leadership and cross-functional partners
• Support relationships with flower cultivators and vendor partners
• Collaborate with operations, marketing, supply chain, and store teams to ensure category alignment and execution

Requirements

• Detail-oriented, data-driven professional with a strong understanding of flower quality, grading, pricing tiers, and market dynamics
• Strong Excel and analytical skills, translating data into actionable insights and clear recommendations
• Ability to maintain alignment with brand standards while supporting market-specific customization where appropriate
• Ensure all flower strategies, promotions, and assortments comply with state and local cannabis regulations

Benefits & Perks

• Salary Range: $90,000 - $95,000
• Full-Time, Exempt position
• Opportunity to work with a purpose-driven, vertically integrated cannabis operator
• High-performance culture with customer focus and data-driven insights
• Supportive, positive workplace with opportunities for growth and development

Job Details