VP, Innovation

Job Description

Key Responsibilities

• Define and lead Curaleaf's enterprise innovation strategy across brands, categories, formats, and markets
• Build and manage a prioritized innovation and renovation pipeline across flower, pre-rolls, vapes, edibles, and emerging categories
• Ensure the pipeline is sufficient in terms of revenue potential, margin impact, scalability, timing, and strategic importance to deliver Curaleaf's short-term and long-term growth objectives
• Create a clear framework for how Curaleaf evaluates innovation opportunities
• Partner with Brand, Commercial, Finance, and Operations to ensure innovation choices strengthen the portfolio rather than create unnecessary complexity, cannibalization, or fragmentation
• Prepare and deliver regular updates to the Executive Leadership Team on innovation pipeline health, priority initiatives, key decisions, risks, launch readiness, and post-launch performance

Requirements

• 12+ years of experience in innovation, product development, product strategy, R&D, commercialization, brand-led innovation, or portfolio strategy within CPG, cannabis, food and beverage, wellness, beauty, alcohol, nicotine alternatives, or adjacent consumer industries
• Strong understanding of CPG innovation best practices, including stage-gate processes, concept development, consumer validation, business case development, commercialization planning, and post-launch performance measurement
• Strong commercial and financial acumen, including experience evaluating revenue potential, margin impact, pricing, cost of goods, incrementality, and portfolio tradeoffs
• Experience working closely with R&D, Operations, Supply Chain, Quality, Regulatory, Finance, Sales, Brand Marketing, and external partners
• Cannabis experience is a plus, but not required

Benefits & Perks

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Job Details