VP, Communications

Job Description

Key Responsibilities

• Lead the Green Thumb Communications team to ensure alignment of activities and individual growth and development
• Serve as a strategic corporate communications partner to the Vice President, Brand Equity
• Lead the development and implementation of a corporate communications strategy
• Partner with executive leadership to align and articulate business priorities
• Lead and oversee an annual editorial calendar of key communication activities
• Direct and manage communications agencies
• Oversee and guide the day-to-day proactive pitching and fulfillment of local and national media requests
• Champion Green Thumb's House of Brands within external communications and media strategy
• Draft, edit and continuously improve communications strategy and messaging materials
• Support investor communications
• Oversee the monitoring and tracking of media coverage and mentions for stakeholders
• Serve as a key communications representative and company spokesperson
• Build culture and employee engagement by leading an internal communications plan

Requirements

• 15+ years of experience in corporate, executive, and crisis communications, media relations, internal and external communications
• Bachelor's degree required, degree in Communications or related field preferred
• Proven track record of building and implementing a successful corporate communications strategy
• Demonstrated success managing communications for both a corporate brand and multiple consumer brands
• Ability to build cross-functional relationships and interact successfully at all levels of the company
• Experience selecting, directing, and managing communication agencies
• Critical thinker with superb storytelling, writing, editing, and presentation skills
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age

Benefits & Perks

• Competitive pay
• Discretionary annual incentive program driven by organization and individual performance
• Opportunity to work with a leading company in the cannabis industry
• Hybrid work environment with in-office expectation of 2-3 days per week

Job Details