Green Thumb Industries

Social Media Content Creator (THC Beverage)

Green Thumb Industries

Chicago, Illinois • Full-Time 💰 $70,000 - $85,000

Posted 9 hours ago • 6 views

Job Description

The Social Media Content Creator will own the end-to-end production of social content for GTI’s portfolio of beverage brands, capturing, designing, and editing visually compelling photo and video content that brings these brands to life across social media platforms. This role blends creativity with hands-on execution, requiring a creative powerhouse who lives and breathes social media, understands what stops thumbs on platforms like Instagram, TikTok, YouTube, Reddit, and Facebook, and is passionate about making content people actually care about.

Key Responsibilities

  • Support the Social Media Managers and Creative team in translating social strategies into engaging visual content for portfolio of beverage brands
  • Capture high-quality photography and video content in the field and on location, that reflects each brand’s unique identity
  • Edit and enhance photo, video, and motion graphic assets for use across social media platforms, ensuring alignment with brand standards and platform best practices
  • Design visually appealing graphics and layouts that complement brand storytelling and campaign objectives
  • Collaborate closely with brand marketing, creative, and compliance teams to ensure all content meets creative direction, brand voice, and regulatory requirements
  • Assist in content shoots by preparing materials, capturing behind-the-scenes moments, and supporting on-set creative needs
  • Partner with external creators and vendors as needed to ensure brand consistency and efficient project execution
  • Stay current with design trends, social media tools, and emerging technologies to bring innovative ideas to the team
  • Maintain an organized workflow and uphold high standards for quality, accuracy, and brand compliance in all deliverables

Requirements

  • Proven experience as a content creator, social media designer, or photographer/videographer, ideally in lifestyle or CPG industries
  • Strong portfolio showcasing expertise in photography, video production, graphic design, and motion graphics
  • Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, Lightroom, Firefly), CapCut, and emerging AI content tools
  • Ability to capture content using phone, plus experience with camera equipment, lighting setups, and sound recording
  • Deep understanding of social media platforms and what makes visual content perform
  • Excellent communication, organization, and collaboration skills
  • Bachelor’s degree in Visual Arts, Design, Communications, or related field preferred
  • Must pass any and all required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must be a minimum of 21 years of age

Benefits & Perks

  • Competitive pay
  • Discretionary annual incentive program driven by organization and individual performance

Job Details

Job Type

Full-Time

Category

Marketing

Required License

Cannabis Employee Permit

Company Size

4000+ employees

Remote Work

On-site

Pay Range

$70,000 - $85,000

About Green Thumb Industries

Green Thumb Industries

Green Thumb Industries

Cannabis Cultivation

Green Thumb Industries (GTI) is a national cannabis consumer packaged goods company and retailer headquartered in Chicago. GTI believes in the power of cannabis to improve health, happiness, and comfort, operating over 90 retail locations (RISE dispensaries) across multiple states. Their portfolio includes brands like RYTHM, Dogwalkers, Beboe, Good Green, Doctor Solomons, and incredibles.

Chicago, IL
4000+ employees employees
Founded in 2014
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