Senior Manager, Field & Trade Operations

Job Description

Key Responsibilities

• Design and implement trade and field marketing programs aligned with brand objectives and annual operating plans
• Assist in planning and coordinating field execution of trade marketing programs, activations, and in-store materials within regulated partnership accounts
• Create and maintain toolkits, playbooks, and digital assets to support field teams and retail execution
• Maintain commercial field calendars, activity trackers, and communications to ensure timely and accurate execution across markets
• Monitor field program readiness and coordinate replenishment and replacements as needed
• Develop project plans, timelines, budgets, and SOWs; monitor spend and provide variance analysis to the VP of Trade Marketing
• Prepare progress reports, dashboards, and KPIs on field execution, retailer compliance, promotional uplift, and trade spend accuracy
• Maintain centralized documentation, playbooks, and SOPs for field operations
• Support regulatory review processes for trade promotions to ensure compliance with laws, industry rules, and internal policies
• Partner with Sales, Brand Marketing, and Operations to ensure seamless execution and alignment
• Facilitate communication between the VP of Trade Marketing and regional/field teams to resolve issues quickly and maintain program integrity
• Collect, organize, and analyze field data to identify gaps and opportunities
• Support the formulation of recommendations to optimize future field programs and ROI

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of experience in trade or field marketing, preferably in CPG or cannabis industries
• 4-6 years of experience in field marketing, trade operations, channel development, or sales support; experience in regulated industries is a plus
• Strong project management and organizational skills
• Proficiency in marketing analytics and budget management
• Excellent communication and stakeholder management abilities
• Analytical mindset with proficiency in data analysis and reporting
• Familiarity with trade spend, promotions, POS materials, and in-store execution processes
• Willingness to travel as required

Benefits & Perks

• Full suite of medical, dental, and vision insurance
• Paid parental leave
• 401(k)
• Paid Time Off
• Short Term and Long-Term Disability
• Employee Assistance Program
• Employee life insurance and supplemental life
• Spouse and child life and AD&D
• Pet insurance
• FSA and HSA available

Job Details