Senior Brand Manager

Job Description

Key Responsibilities

• Execute distinct go-to-market strategies for a multi-tiered portfolio with both premium and value tier brands
• Define and protect each brand’s identity within the portfolio
• Develop lifecycle marketing strategies that retain customers
• Segment audiences to drive 'drops' to premium buyers and 'bundles' to value buyers
• Manage the brand presence on our owned websites and maximize visibility/ranking on third-party marketplaces
• Lead retail merchandising strategy across 1st and 3rd party locations
• Oversee merchandising execution in Story Dispensaries
• Develop and manage trade marketing kits and merchandising tools
• Lead strategy for brand activations
• Identify and negotiate strategic partnerships
• Oversee the creation of high-value content
• Lead regional market strategy across Maryland, Arizona, and expansion markets
• Drive portfolio strategy across all tiers
• Own market intelligence and performance analytics

Requirements

• Bachelor’s degree in Marketing, Business, or related field preferred
• 6+ years of brand management experience, with at least 3+ years specifically in Cannabis or CPG industries
• Demonstrated experience managing the entire marketing mix
• Proven ability to manage a 'House of Brands' with multiple price points
• Experience with cannabis data platforms or CPG analytics tools is highly preferred
• Strong understanding of the nuances between mature markets and license-capped/high-growth markets
• Must reside in or near Maryland/DC metro area
• Ability to travel frequently

Benefits & Perks

• Paid time off (PTO) including 8 paid holidays per year
• Medical Insurance, which includes a 100% company paid option for employees
• Dental Insurance, which includes a 100% paid option for employees
• Vision Insurance, which includes a 100% paid option for employees
• 401k retirement savings plan
• Company paid Short-Term & Long-Term disability
• Company paid Life Insurance
• Employee Assistance Program (EAP)
• Employee referral program
• Commuter benefits
• Product discounts
• Additional compensation incentives

Job Details