Senior Brand Manager

Job Description

Key Responsibilities

• Lead Brand Strategy & Positioning: Develop and implement comprehensive go-to-market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape.
• Drive Integrated Programs: Oversee multi-channel marketing initiatives—including digital, in-store, events, influencers, and PR—to ignite consumer awareness and preference across all touchpoints.
• Digital Brand Presence: Oversee website content, social media strategy, and eCommerce optimization to strengthen digital engagement.
• Physical Brand Presence: Drive in-store activations, merchandising, retail advocacy, and branded swag to create tangible consumer touchpoints.
• Promotional Strain Drop Strategy: Develop and execute promotional plans for new strain launches, ensuring excitement and visibility across channels.
• Own Budget & Performance Metrics: Manage brand-specific budgets, measure ROI, monitor KPIs, and optimize investments based on performance data.
• Build Cross-Functional Partnerships: Collaborate closely with creative agencies, sales, operations, and field teams to ensure consistent, regulatory-compliant brand execution across markets.

Requirements

• 5-7 years of experience in brand management, marketing strategy, or related roles—preferably within CPG or highly regulated industries (e.g., cannabis, alcohol, pharmaceuticals).
• Bachelor’s degree in Marketing, Business, or a related discipline; MBA a plus.
• Proven track record of brand ownership, including developing go-to-market strategies, managing budgets, and leading integrated campaigns.
• Expertise in digital marketing and eCommerce, including social media strategy, content optimization, and performance analytics.
• Experience driving physical brand presence, such as in-store activations, merchandising programs, and promotional events.
• Strong analytical skills—comfortable with market research, trend analysis, and leveraging data to inform decisions.
• Cross-functional leadership skills, with experience collaborating across sales, operations, creative agencies, and field teams.
• Excellent communication and project management abilities, capable of guiding teams with simple, clear communications and meeting deadlines in a fast-paced environment.
• Entrepreneurial mindset: eager to shape and grow emerging brands with creativity and resilience.

Benefits & Perks

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Job Details