Regional Sales Representative, West Michigan

Job Description

Key Responsibilities

• Prospect, pitch, and close wholesale cannabis sales with dispensaries across the assigned region
• Manage and grow existing accounts by providing exceptional service and support
• Consistently meet or exceed sales quotas and revenue goals
• Track sales activities, pipeline, and results using CRM tools
• Serve as the face of the brand at dispensary events, vendor days, product demos, and community activations
• Educate dispensary staff on product features, benefits, and brand story to ensure accurate and enthusiastic promotion
• Collect market feedback on product performance, pricing, and competitor activity
• Partner with marketing to plan and execute brand ambassador activities
• Communicate market trends, customer insights, and growth opportunities to leadership
• Ensure compliance with all state cannabis regulations in sales and promotional activities

Requirements

• 2+ years of experience in B2B sales, preferably in cannabis, alcohol, beverage, or CPG industries
• Strong track record of meeting/exceeding sales goals
• Excellent communication, negotiation, and relationship-building skills
• Comfortable representing a brand in public settings and engaging with diverse groups
• Knowledge of cannabis products, culture, and compliance regulations a plus
• Valid driver’s license, reliable transportation, and ability to travel regionally

Benefits & Perks

• Competitive base salary + commission structure
• Mileage reimbursement or car allowance
• Employee discounts on products
• Opportunities for career growth in a fast-growing industry
• A dynamic, passionate, and fun work environment

Job Details