Regional Activation Manager

Job Description

Key Responsibilities

• Execute national and regional marketing plans, tailoring them to local market dynamics and regulations
• Manage activation calendars, track execution, and distribute promotional materials across the region
• Manage incoming field requests for assets (digital, POS, etc.)
• Lead merchandising and POS execution, ensuring brand consistency
• Plan and manage local events, pop-ups, and demos; oversee regional budgets
• Coordinate event calendars and ensure flawless activation
• Partner with sales, marketing, and compliance teams to achieve regional goals
• Serve as a brand expert and uphold brand standards across all initiatives
• Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support
• Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• 4-6 years of field marketing and activation experience
• Proven expertise in event planning and execution
• Passion for the cannabis industry and consumer (both active and curious)
• Strong organizational and calendar management skills with the ability to juggle multiple priorities
• Experience managing regional brand pages or digital platforms
• Creative and innovative mindset with the ability to succeed in a tightly regulated environment
• Willingness to travel and collaborate across multiple markets

Benefits & Perks

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Job Details