Paid Social & Creator Senior Manager (Hybrid)

Job Description

Key Responsibilities

• Own paid social strategy and execution across Meta and emerging biddable social platforms end-to-end
• Own paid influencer and creator acquisition, from partner identification and briefing through to whitelisting/partnership ads, performance measurement, and scaling what works
• Drive efficient growth in First-Time Shoppers, treating creative as the primary performance lever
• Serve as the paid media team's closest partner to the Creative team, translating performance signals into clear creative briefs and feeding learnings back into the next round of concepts and formats
• Design and run a continuous creative experimentation roadmap with structured testing and clear read-outs that compound learnings over time
• Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value
• Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape
• Partner with the Senior Director and Finance on budget scenarios and monthly/quarterly planning
• Work with Media Operations on tracking standardization, conversion measurement, and reporting to ensure clean, decision-grade performance data
• Evaluate, test, and onboard new social platforms, creator partners, and ad tech as opportunities and platform risk dictate
• Present channel performance, creative learnings, and recommendations to marketing leadership and cross-functional stakeholders
• Document strategies, creative learnings, and processes in shared SOPs to support team-wide continuity and knowledge transfer

Requirements

• 5-8 years of hands-on paid media experience with deep expertise in paid social
• Demonstrated track record of scaling user acquisition through creative-led paid social
• Hands-on experience running paid influencer or creator campaigns and managing creator relationships
• Strong analytical foundation: fluent in metrics such as CPA, CPC, CTR, ROAS, and downstream quality/retention signals
• Proven experimentation mindset with a record of designing and executing structured creative tests
• Excellent collaboration and communication skills, with a natural ability to partner with creative teams and creators
• Highly organized and self-directed, able to manage high creative volume and multiple workstreams in a fast-paced, ambiguous environment

Benefits & Perks

• Physical Health (Medical, Dental & Vision) 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Job Details