National Director, Trade Marketing

Job Description

Key Responsibilities

• Execute commercial marketing initiatives that support company revenue, market share, and growth objectives
• Partner with Sales and Marketing leadership to develop and execute annual commercial marketing plans
• Translate business priorities into effective market-level execution strategies
• Identify opportunities to increase revenue, distribution, retail performance, and brand visibility
• Lead go-to-market execution for new product launches, seasonal campaigns, and strategic initiatives
• Monitor market performance and recommend improvements based on key business metrics and market insights
• Lead, coach, and develop State Field Marketing Managers across multiple markets
• Oversee the national Brand Ambassador program, ensuring activities align with sales priorities and commercial objectives
• Establish execution standards, productivity metrics, and performance expectations for Field Marketing and Brand Ambassador teams
• Manage retail activations, experiential programs, community events, product launches, and local partnerships
• Drive accountability through performance management, KPI reporting, business reviews, and execution scorecards

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field required
• 8+ years of progressive experience in Trade Marketing, Commercial Marketing, Field Marketing, Sales Marketing, or Customer Marketing
• 5+ years of experience leading multi-state field or commercial marketing teams
• Demonstrated success partnering with Sales organizations to drive revenue growth
• Experience managing commercial marketing budgets and measuring return on investment
• Strong understanding of trade marketing, retail marketing, promotional planning, customer development, and sales enablement
• Proven ability to lead cross-functional initiatives and deliver measurable business results
• Strong leadership, analytical, financial management, communication, and project management skills

Benefits & Perks

• Medical, Dental, Vision
• 401K
• PTO
• Competitive salary: $170,000 - $175,000 per year

Job Details