National Director, Category Marketing

Job Description

Key Responsibilities

• Lead the development and application of consumer insights, market intelligence, and brand positioning strategies for the vape category
• Lead the development and execution of the category demand-creation strategy, including campaigns, product launches, promotions, retail activations, and annual activation calendars
• Translate consumer insights into retailer, field marketing, and sales activation plans
• Develop demand-lift forecasts and expected impact models for marketing initiatives
• Develop measurement frameworks and monitor performance across campaigns, promotions, and activations
• Conduct post-campaign analyses and performance reviews to validate demand creation and return on investment
• Ensure brand consistency, messaging alignment, and execution within Jeeter's established brand architecture and standards

Requirements

• 8+ years of progressive experience in brand management, category marketing, shopper marketing, trade marketing, or integrated demand-creation roles within CPG, beverage, tobacco, alcohol, cannabis, or similarly regulated consumer products industries
• Proven track record of developing and executing marketing campaigns, promotions, and activation programs that delivered measurable revenue growth, consumer acquisition, and retail sales lift
• Strong understanding of consumer insights, shopper behavior, category trends, and brand strategy, with the ability to translate data into actionable growth opportunities
• Bachelor's degree in Marketing, Business Administration, Economics, Communications, Consumer Insights, or a related field required
• Minimum of 8 years of relevant experience in brand management, category management support, shopper marketing, trade marketing, or integrated demand-creation leadership roles

Benefits & Perks

• Medical, Vision, Dental
• PTO, Sick Time
• 401k
• Life Insurance

Job Details