National Digital Marketing Director

Job Description

Key Responsibilities

• Lead the development and execution of Jeeter's overall digital marketing strategy
• Direct and optimize targeted B2B and B2C advertising efforts
• Manage and optimize digital advertising campaigns with cannabis media partners
• Build a distribution-first approach to content, maximizing the reach and impact of every asset
• Lead the development and execution of lifecycle marketing strategies, including drip campaigns, promotional emails, newsletters, and SMS marketing programs
• Develop and execute a comprehensive influencer marketing strategy
• Analyze performance metrics across all digital marketing channels to evaluate campaign effectiveness and identify opportunities for optimization

Requirements

• Minimum of 8 years of digital marketing experience with a proven track record of developing strategies, leading teams, and executing successful campaigns
• AI-savvy and fluent in modern AI and automation platforms
• Demonstrated success in content distribution, content amplification, social growth, SEO/AEO strategy, influencer marketing, and paid media execution
• Expertise in Google Analytics, SEO, media buying, website optimization, and content management systems
• Strong experience managing email platforms, CRM systems, digital advertising programs, and audience segmentation strategies

Benefits & Perks

• Medical, Dental, Vision
• 401K
• PTO
• Life Insurance
• Sick Time

Job Details