Marketing Manager

Job Description

Key Responsibilities

• Accountable for managing and executing retail and wholesale marketing campaigns
• Develop and maintain the annual marketing retail and brand marketing calendar
• Partner with vendors and procurement to produce marketing materials
• Develop and implement go-to-market strategies that drive traffic, sales and profit
• Manage the creative strategy and process for all creative executions
• Build strategic relationships with key industry players, agencies, and vendors
• Identify, execute & measure offline media plans to support and sustain new store openings
• Work cross-functionally to measure and report performance and insights from marketing campaigns
• Lead the development and execution of virtual and local live event marketing campaigns
• Manage relationships and workstreams with marketing agencies, platforms and service providers
• Manage relevant marketing budgets

Requirements

• Bachelor's degree in Marketing & Communications or related field preferred, or equivalent experience
• 2+ years B2C/retail marketing experience
• Proven track record of implementing marketing campaigns that drive customer growth and brand awareness
• Ability to thrive in a dynamic, complex, highly regulated, and evolving industry
• Highly effective organizational, collaborative and consultative skills
• Strong problem-solving ability, organizational and time-management skills

Benefits & Perks

• Opportunity to work with a rapidly growing company in the cannabis industry
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Competitive salary and benefits package
• Chance to work with a high-performing retail team
• Opportunity to build strategic relationships with key industry players, agencies, and vendors

Job Details