Manager, Shopper Marketing - Wholesale

Job Description

Key Responsibilities

• Leads with a Channel-First Mindset
• Develops POS-driven strategies that flex with evolving retail and regulatory dynamics
• Distills complex initiatives into the three most important takeaways for field teams and Curaleaf wholesale customers
• Exhibits Strong Business & Marketing Acumen
• Communicates clearly across diverse audiences—internal teams, external stakeholders, and wholesale partners
• Uses data and consumer insights to guide decision-making
• Evaluates trade program performance and identifies growth opportunities with actionable strategies

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 4–6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries
• Demonstrated ability to manage and own project budgets
• Proven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiatives
• Skilled in creating impactful sales and marketing materials for field teams and wholesale partners
• Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results-driven programs

Benefits & Perks

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Job Details