Manager, Shopper Marketing - Wholesale

Job Description

Key Responsibilities

• Develops POS-driven strategies that flex with evolving retail and regulatory dynamics
• Distills complex initiatives into key takeaways for field teams and Curaleaf wholesale customers
• Exhibits strong business and marketing acumen, understanding commercial and brand impact of decisions
• Communicates clearly across diverse audiences, including internal teams, external stakeholders, and wholesale partners
• Uses data and consumer insights to guide decision-making and evaluate trade program performance
• Prioritizes outlets and activations with precision, ensuring cross-functional alignment and resource focus

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 4-6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries
• Demonstrated ability to manage and own project budgets
• Proven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiatives
• Skilled in creating impactful sales and marketing materials for field teams and wholesale partners
• Strong analytical capabilities, adept at translating shopper and retailer insights into actionable programs

Benefits & Perks

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Job Details