Green Thumb Industries

Manager, eCommerce Merchandising

Green Thumb Industries

Remote • Full-Time 💰 $110,000-$140,000

Posted 1 weeks ago • 4 views

Job Description

Green Thumb Industries is seeking a Manager, eCommerce Merchandising to oversee visual site merchandising and content strategy for the Rise online store. This role will be a critical leader in shaping the customer site experience and will reside on the eCommerce team as part of the Revenue Organization, reporting to the Director, eCommerce. The successful candidate will combine an understanding of visual merchandising and analytics, as well as a passion for user experience to continuously optimize the customers’ online journey, driving conversions and business performance.

Key Responsibilities

  • Develop site merchandising strategies across Desktop and Mobile sites
  • Oversee successful execution of all tactical website merchandising plans
  • Identify key trend forecasts, define the story-telling roadmap, and use key functionalities to enhance the customer journey
  • Utilize reporting data and analytics to identify opportunities that improve category and market performance
  • Create actionable site merchandising plans or make in-season adjustments to drive growth
  • Make recommendations for site enhancements to improve the customer experience
  • Use data and impact analyses to create roadmaps for site functionality improvements
  • Identify AB Testing opportunities to drive innovation and optimization
  • Manage the creative development process for seasonal refreshes
  • Partner with Product Merchandising/Buying to ensure product goals and benefits are being translated onsite
  • Monitor site health and performance through analytics and key metrics
  • Partner with CRM team members on email, social, and paid marketing calendars
  • Manage a team of 3-5 direct reports, providing ongoing feedback, training, and support

Requirements

  • 6+ years of experience in site merchandising or ecommerce for a retail or consumer products brand
  • Proven people management experience, leading a team of Specialist or Associate level employees
  • A strategic thinker who understands consumer behavior, values the customer experience, and uses data and insights to support complex problem solving
  • Analytical and process-oriented, comfortable making data-driven decisions
  • Operationally minded and able to identify areas of opportunity and improvement
  • Understanding of and experience with A/B testing fundamentals and implementation
  • Experience with leading ecommerce platforms and tools
  • Ability/interest in analyzing metrics/KPIs and transforming into online stories
  • Superior verbal and written communication skills, and a strong team player
  • Energetic, highly motivated, a self-starter with the ability to multi-task
  • Knowledge of and/or experience with the Cannabis industry is a plus
  • Bachelor’s degree in business or related field preferred

Benefits & Perks

  • Competitive pay range
  • Discretionary annual incentive program driven by organization and individual performance
  • Opportunity to work in a dynamic and growing industry
  • Remote work option

Job Details

Job Type

Full-Time

Category

Marketing

Company Size

4000+ employees

Remote Work

Remote

Pay Range

$110,000-$140,000

About Green Thumb Industries

Green Thumb Industries

Green Thumb Industries

Cannabis Cultivation

Green Thumb Industries (GTI) is a national cannabis consumer packaged goods company and retailer headquartered in Chicago. GTI believes in the power of cannabis to improve health, happiness, and comfort, operating over 90 retail locations (RISE dispensaries) across multiple states. Their portfolio includes brands like RYTHM, Dogwalkers, Beboe, Good Green, Doctor Solomons, and incredibles.

Chicago, IL
4000+ employees employees
Founded in 2014
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