Lifecycle Marketing Manager (THC Beverage) - Remote

Job Description

Key Responsibilities

• Lead retention and lifecycle marketing for the company's DTC brand portfolio, driving repeat purchase, engagement, and subscription performance
• Develop and optimize automated lifecycle flows, including onboarding, replenishment, churn prevention, win-back, and upsell/cross-sell programs
• Own email marketing strategy and execution within Klaviyo, including campaign planning, segmentation, creative briefing, testing, and performance reporting
• Partner with Recharge to manage subscription mechanics, improve customer experience, and reduce churn through strategic dunning and communication flows
• Collaborate with brand marketing teams to ensure all lifecycle initiatives align with brand tone, creative direction, and business priorities
• Work with the Senior Marketing Manager of Paid & Acquisition to connect acquisition and retention strategies, building a cohesive full-funnel customer journey
• Manage external agency relationships, overseeing campaign development, segmentation, and creative execution to ensure timely, on-brand delivery
• Analyze retention and subscription performance metrics, turning insights into actionable strategies to increase CLTV and overall retention rates
• Develop testing frameworks to refine campaign performance, messaging, cadence, and creative effectiveness
• Champion personalization and segmentation, leveraging data to deliver targeted experiences that resonate across audience cohorts
• Maintain compliance with email marketing best practices and privacy regulations
• Stay current on retention, lifecycle, and subscription marketing trends, bringing innovative ideas to improve the company's customer engagement and loyalty strategies

Requirements

• 4+ years of experience in retention, lifecycle, or CRM marketing, ideally within e-commerce, CPG, or consumer brand environments
• Hands-on experience with Klaviyo, including campaign management, segmentation, and automated flows
• Experience with Recharge or equivalent subscription management platforms
• Strong analytical skills with experience in cohort analysis, A/B testing, and reporting
• Proven ability to collaborate cross-functionally and translate data insights into actionable marketing strategies
• Excellent project management and communication skills, comfortable managing multiple brands and stakeholders
• Creative thinker with a passion for customer experience and lifecycle optimization
• Self-starter who thrives in a fast-paced, entrepreneurial environment
• Bachelor's degree in marketing, Business, or related field preferred
• Experience in cannabis, beverage, or consumer packaged goods a plus

Benefits & Perks

• Competitive pay range based on experience, qualifications, and/or location of the role
• Eligibility for a discretionary annual incentive program driven by organization and individual performance

Job Details