Lifecycle Marketing Manager (THC Beverage)

Job Description

Key Responsibilities

• Lead retention and lifecycle marketing for the company's DTC brand portfolio
• Develop and optimize automated lifecycle flows
• Own email marketing strategy and execution within Klaviyo
• Partner with Recharge to manage subscription mechanics and improve customer experience
• Collaborate with brand marketing teams to ensure lifecycle initiatives align with brand tone and business priorities
• Work with the Senior Marketing Manager to connect acquisition and retention strategies
• Manage external agency relationships and oversee campaign development
• Analyze retention and subscription performance metrics and turn insights into actionable strategies
• Develop testing frameworks to refine campaign performance and champion personalization and segmentation

Requirements

• 4+ years of experience in retention, lifecycle, or CRM marketing
• Hands-on experience with Klaviyo and Recharge or equivalent subscription management platforms
• Strong analytical skills with experience in cohort analysis, A/B testing, and reporting
• Proven ability to collaborate cross-functionally and translate data insights into actionable marketing strategies
• Excellent project management and communication skills
• Creative thinker with a passion for customer experience and lifecycle optimization
• Self-starter who thrives in a fast-paced, entrepreneurial environment
• Bachelor's degree in marketing, Business, or related field preferred

Benefits & Perks

• Competitive pay range
• Discretionary annual incentive program driven by organization and individual performance
• Opportunity to work with a leading company in the cannabis industry
• Collaborative and dynamic work environment
• Professional development and growth opportunities

Job Details