Field & Trade Marketing Manager

Job Description

Key Responsibilities

• Collaborate with sales and marketing to develop, implement, and analyze marketing initiatives and strategies specific to the region for our brands and related company brands.
• Partner with regional sales and distribution partners on strategies to drive revenue through budtender and account engagement including field activities, merchandising, budtender education, and community engagement.
• Produce and assist with the execution of local monthly marketing calendar that includes any activations, paid/earned media, and support around any national campaigns.
• Educate, engage, and inspire customers and dispensary staff as the face of our brands with knowledgeable insights about our products and promotions.
• Support national and regional initiatives to drive sales performance and build brand loyalty.
• Lead and manage territory Brand Ambassador team including schedule for in-store activations and store visits.
• Develop, collect and share monthly marketing and sales recaps with key stakeholders.
• Create and manage key brand partnerships with local businesses and non-profit organizations who can foster our goal to build community relations and awareness.

Requirements

• BA Degree in Business, Marketing or related field required.
• Minimum 3-5 years of relevant work experience in field marketing/brand ambassadorship and implementing integrated campaigns across multiple locations.
• Dispensary or related retail experience.
• Must be licensed/badged according to state requirements.
• Ability to give dynamic product and marketing presentations.
• Excellent writing skills.
• Presentation building skills through Canva, PowerPoint or other visual presentation software.

Benefits & Perks

• Full suite of medical, dental, and vision insurance
• Paid parental leave
• 401 (k)
• Paid Time Off
• Short Term and Long-Term Disability
• Employee Assistance Program
• Employee life insurance and supplemental life
• Spouse and child life and AD&D
• Pet insurance
• FSA and HSA available

Job Details