Field Marketing Specialist

Job Description

Key Responsibilities

• Lead and coach Brand Field Representatives, manage account support plans, and conduct field rides
• Oversee the capture of marketing execution metrics, including ISA's, GWPs, digital menus, merchandising displays, budtender trainings, and capturing photos for Repsly input
• Create meaningful monthly recaps with unique market insight shared with sales, brand, and field leads
• Drive consistency and high-quality execution of in-store and out-of-store activations
• Aggregate and analyze KPI data to identify trends by rep, market, and account
• Enforce territory support planning in the market by activity and account tier, and type
• Partner with RMD, RMM, and Paid Media vendors to connect advertising investment to key retailers' in-store outcomes
• Identify high-performing retail locations for future investment and retail media pilots
• Contribute to After Action Reviews (AARs), regional dashboards, and Quarterly Region leadership Review meetings
• Share knowledge of wholesale retail ecosystems and competitor activity
• Provide retailer-level feedback loops to inform optimized programming, competitive activity, and pricing/promotion shifts
• Align with Sales, Trade, and Brand to support a holistic retail strategy
• Be an expert in state cannabis regulations

Requirements

• Bachelor's Degree or equivalent work experience
• 4-6 years' related industry or marketing experience
• Local travel ~50-70% including occasional nights and weekends
• Knowledge of cannabis, trends, and industry preferred
• Strong presentation and interpersonal communication skills
• Ability to coordinate efforts with distributor personnel including orders, delivery, and merchandising support
• Familiarity with on/off premise marketing initiatives
• Familiarity with local market trendsetting accounts
• Strong problem-solving, time management, and organizational skills
• Skilled at multitasking with and ability to meet deadlines
• Computer literate with proficiency in Microsoft Office Suite
• Must be 21 years of age or older to apply
• Must comply with all legal or company regulations for working in the industry

Benefits & Perks

• Major medical, dental, and vision insurance
• 401(K)-match program
• FSA/HSA programs
• LTD/STD options
• Life insurance and AD&D
• Paid holidays and paid time off
• Annual discretionary bonuses
• Stock options
• Employee discount program

Job Details