Field Marketing Manager, Beverage (New Jersey)

Job Description

Key Responsibilities

• Develop and execute comprehensive activation strategies to achieve sales and brand objectives
• Establish and track key performance indicators (KPIs) to measure campaign effectiveness and ROI
• Conduct post-event analysis and reporting to optimize future activities
• Establish and maintain strong relationships with key accounts and the local wholesalers
• Collaborate with regional sales leads to sell in brand programming to key accounts
• Lead the planning and execution of brand activations, special events, venue/event sponsorships, and promotions
• Manage event logistics including vendor relationships, budget allocation, and cross-functional coordination
• Manage local Brand Ambassador team including recruitment, training, weekly event execution, and reporting
• Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
• Plan, coordinate, and execute regional events, trade shows, and conferences
• Manage local budget and budget reporting/reconciliation

Requirements

• Proven track record of supporting sales organizations, building consumer salient brands and managing on-premise activations, event marketing, or venue partnerships
• 3+ years in brand activation, experiential marketing, or related fields, ideally within the beverage or cannabis industries
• Exceptional communication and relationship-building abilities, both internally and externally
• Strong project management skills with experience in coordinating multiple initiatives simultaneously
• Highly motivated, self-directed, innovative, and able to work independently or among teams with keen judgement, common sense and resourcefulness
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
• Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver’s license
• Must be a minimum of 21 years of age

Benefits & Perks

• Competitive pay
• Discretionary annual incentive program driven by organization and individual performance

Job Details