Director, Retail Brand Marketing

Job Description

Key Responsibilities

• Lead the creation of the Retail CVP and a distinctive visual/verbal store identity
• Map missions/occasions and shopper journeys by segment and define north-star experience principles
• Recommend portfolio/store standards and secure cross-functional alignment
• Build and manage the national retail marketing calendar
• Develop toolkits and train field teams for consistent execution
• Partner with Retail Ops on service standards, queue/consultation flow, and staff enablement
• Orchestrate alignment between retail and brand/wholesale programs
• Integrate with CRM/e-com to connect store and digital
• Build dashboards covering traffic, conversion, ATV/basket, and other key metrics
• Manage program and agency budgets within an approved plan
• Establish and enforce SLAs for creative approvals, toolkit delivery, in-store execution, and compliance checks

Requirements

• Bachelor's degree in Marketing, Business, Design, Communications, or related field
• 8-15+ years in consumer/retail brand marketing
• Proven success defining a retail CVP and implementing store identity systems at scale
• Demonstrated impact on conversion and basket via in-store communications and experience upgrades
• Cross-functional leadership across Retail Ops, Merchandising, Pricing/Promo, Creative, CRM, and Field
• Insight-to-execution fluency and portfolio of playbooks/toolkits and measurement outcomes
• Agency management and budget stewardship
• Strategic storytelling, brief writing, experience design, and merchandising/VM literacy

Benefits & Perks

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Job Details