Director, Marketing Activation

Job Description

Key Responsibilities

• Own the end-to-end activation strategy across regions, translating national brand priorities into scalable, compliant field execution frameworks.
• Roll out activation standards, toolkits, and playbooks to ensure consistency across markets while allowing for local flexibility.
• Serve as a senior activation thought-partner to Brand, Trade Marketing, and Sales leadership.
• Lead, coach, and develop Regional Activation Managers and/or Field Execution teams.
• Oversee execution of regional marketing calendars, events, demos, pop-ups, and in-store activations.
• Ensure best-in-class merchandising, POS, and experiential execution across all channels and outlets.
• Act as the ultimate brand steward for field execution, ensuring standards are upheld across all activations.
• Partner closely with Sales, Brand Marketing, Trade Marketing, Compliance, and Operations to align priorities and execution.
• Own and manage activation budgets at the regional level.
• Oversee agency partners, event vendors, and creative execution partners.
• Lead activation planning and execution for major promotions, seasonal moments, and product launches.

Requirements

• Deep understanding of field marketing, experiential marketing, and retail activation
• Strong people leader with proven experience managing and scaling teams
• Highly organized with the ability to manage complex calendars, budgets, and stakeholders
• Comfortable operating in highly regulated industries
• Strategic thinker who can balance creativity with operational rigor
• Commercially minded, with a clear understanding that sales performance validates activation success
• Digitally savvy with experience leveraging tools and platforms for execution and reporting
• Service-oriented leader who collaborates without territorial behavior
• Bachelor’s degree in Marketing, Business Administration, or related field required
• MBA or advanced degree preferred
• 8–10+ years of experience in field marketing, activation, or shopper marketing
• 3–5+ years in a people leadership role
• Proven experience working in or with highly regulated industries (cannabis strongly preferred)

Benefits & Perks

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Job Details