CRM & Loyalty Manager

Job Description

Key Responsibilities

• Run Story's loyalty/rewards program
• Build loyalty mechanics that drive frequency and retention
• Develop and execute retention strategies
• Own the loyalty program P&L
• Monitor competitive loyalty programs and industry trends
• Lead customer journey mapping
• Drive segmentation, targeting, and dynamic content strategies
• Build and manage automated marketing flows
• Manage end-to-end production of email and SMS/MMS campaigns
• Monitor and analyze performance of lifecycle and loyalty programs
• Report channel KPIs to senior leadership

Requirements

• Bachelor's degree in Marketing, Business, or related field preferred
• 5+ years of experience managing CRM programs, lifecycle marketing, or retention marketing
• Demonstrated experience developing and launching loyalty/rewards programs
• Experience with Klaviyo is strongly preferred
• Deep expertise in multi-channel marketing
• Strong understanding of customer segmentation, targeting, personalization, and retention techniques

Benefits & Perks

• Paid time off (PTO) including 8 paid holidays per year
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401k retirement savings plan
• Company paid Short-Term & Long-Term disability
• Company paid Life Insurance
• Employee Assistance Program (EAP)
• Employee referral program
• Commuter benefits
• Product discounts
• Additional compensation incentives

Job Details