Brand Manager

Job Description

Key Responsibilities

• Develop, implement, and manage a clear brand marketing strategy for key Cresco Labs brands
• Lead the development of annual marketing plans, distilling an insights-based situational assessment, identifying key strategic imperatives, and cascading to core tactical brand initiatives
• Collaborate with regional wholesale marketing and retail teams to develop and implement a strategic activation plan to establish brand awareness and product understanding
• Manage a channel strategy and key activations within those channels for the brands, including ecommerce, digital & social media, and earned media
• Analyze and report on sales metrics, market trends, competitive activity, consumer insights and other data to strengthen ongoing brand projects and strategy
• Lead the expansion and commercialization of brands into new states, along with the cross-functional development of line extensions, incremental packaging improvements, and other new business opportunities
• Support test and learn initiatives to gain greater understanding of customer demands in a dynamic and changing marketplace
• Effectively brief and manage internal and/or external agency partners in service of the development and execution of brand communications and integrated marketing campaigns across all channels
• Serve as the key representative for the brands across the organization, and present brand strategies and plans to senior leadership and cross-functional partners

Requirements

• Bachelor's degree required
• Traditional CPG brand management experience, with 3+ years of experience in marketing
• Track record of identifying, building, and delivering growth within a fast-moving organization
• Ability to manage complexity and thrive in environments with minimal process and structure
• Demonstrated success anticipating future business opportunities and developing strategies that address them proactively
• Experience working in matrixed environments and building productive, cross-functional teams that drive to specific goals
• Strong numerical and analytical skill set with ability to interpret quantitative data
• Exceptional project management and organizational skills are required
• Strong communication skills (exceptional listening skills, persuasive and professional communicator) are required
• Genuine interest in and passion for the cannabis industry is required

Benefits & Perks

• Major medical, dental and vision insurance
• 401(K)-match program
• FSA/HSA programs
• LTD/STD options
• Life insurance and AD&D
• Paid holidays and paid time off
• Annual discretionary bonuses
• Stock options
• Participation in employee discount program

Job Details