Beverage Territory Manager (TX)

Job Description

Key Responsibilities

• Develop and execute a comprehensive territory plan to grow the Señorita and Rythm brands
• Analyze market trends, consumer behaviors, and competitive landscapes to identify growth opportunities
• Establish sales targets and performance metrics to track success
• Manage distributor planning and coordination to ensure strong execution in market and aligned goals
• Act as the face of the Señorita and Rythm brands in the territory, hitting the streets to build strong relationships with on and off-premise retail partners, hemp retailers, and key stakeholders
• Drive sales through product placement, promotions, and education within target accounts
• Secure new accounts and expand distribution within the assigned region
• Be an expert on the Señorita and Rythm brands and the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product
• Develop and implement marketing initiatives and in-store activations to boost brand visibility
• Serve as the feet on the street by visiting accounts, conducting tastings, and ensuring excellent shelf presence
• Coordinate inventory and ensure sufficient stocking levels to support growth plan and in-market programming
• Work closely with internal teams to refine strategies based on field feedback
• Establish a team of account executives, steering the hiring and training of new personnel into the market and defining the go-to-market team structure and priorities
• Mentor and support team members as the territory expands

Requirements

• 2+ years in a Territory Manager role, preferably in the alcohol beverage industry
• Entrepreneurial spirit, self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment
• Strategic and tactical skills, capable of both developing a strategic plan and executing it on the ground
• Relationship-builder, strong communication and interpersonal skills, with a knack for building trust and rapport with clients and partners
• Knowledge of emerging markets, familiarity with the regulatory landscape of alcohol beverage and/or hemp-derived legal THC products is a plus
• Passion for innovation, excited to champion a new category and educate consumers about the product
• Resilience and resourcefulness, scrappy, adaptable, and ready to overcome challenges in a competitive industry
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Ability to lift and move products (for stocking and display setup)
• Must possess valid driver’s license
• Must be a minimum of 21 years of age

Benefits & Perks

• Competitive pay range
• Discretionary annual incentive program driven by organization and individual performance

Job Details