💰 DOE 🗓️ Full-time 🏷️ Marketing 📛 No license required
About our company
The U.S. cannabis market is the most dynamic emerging category in the world’s largest consumer market. In this rapidly evolving environment, the leaders will be those with the vision and talent to move with speed.
iAnthus has a track record as a proven leader.
First multi-state operator in the U.S. to go public and raise money in Canada — a feat many thought too tough to tackle and now widely copied.
And we’ve only just begun. History has shown that in the race to explore new territories, the advantage will go to the swift. That’s why we are driven to lead.
We are looking for a talented Social Media & Content Manager with some cannabis industry knowledge to generate content and build our social media accounts in the Massachusetts area. This is new internal role and will be responsible for creating original content, managing posts/stories and responding to followers in a way that is in line with our brand voice and guidelines.
This role will support the Northeast regional social media and content efforts, which consist of several retail brands and product brands. We are a vertically integrated cannabis Multi-State Operator (MSO) with cannabis dispensaries in Maryland (medical), New York (medical), New Jersey (medical), and Massachusetts (medical and recreational). There are strict compliance and regulatory concerns that differ in each state. This role is responsible for ensuring that we are compliant for cannabis social media while creating compelling content that builds a highly engaged follower community in each of our markets. There will be a mix of original content for each different brand as well as content that can be replicated for use among all of the brands.
Ultimately, you should be able to handle our social media presence ensuring high levels of engagement, driving web traffic and building brand awareness.
Set benchmarks and KPIs for each brand, based on research and industry best practices
Ideate, design and implement social media campaigns to align with goals, promotional schedule and business objectives