| Senior Graphic Designer |  |
Dec 17, 2021🔗 👁️ 165 165 Views
🏢 Insa 📍 Chicopee, MA
💰 DOE 🗓️ Full-time 🏷️ Other 📛 No license required
About our company
Insa is not some la-di-da so-and-so that’s going to carry you away to a land of make believe. It’s cannabis for real life: the good days and the ‘bout to get better.
Insa offers premium cannabis in a variety of formats and functions to help wind you up, calm you down, ease your ailments—and whatever you need in between.
Job description
The Senior Graphic Designer creates relevant, engaging, and industry-leading graphics and designs, both print and digital, to support the Insa brand. 50% of this position will be spent on creation of materials to support Marketing and 50% will be spent on ideation and development of design assets to help grow/support our wholesale business. The individual has experience following creative direction, understanding design strategy, and possesses basic web development skills.
Responsibilities & Duties:
Designs digital and print marketing materials, including, in-store displays and signage, digital communications, and wholesale materials to support the Insa brand
Works with Marketing team on creation of customer communications, PowerPoint presentations, instore materials, POS displays, advertising traditional, digital and OOH, packaging + label design (knowledge of packaging mechanicals a plus, and/or knowledge of WordPress a plus)
Manages graphic needs including creating sell sheets, brochures, event/tradeshow graphics, instore displays, and other deliverables for Wholesale team
Prioritizes and manages multiple projects within design specifications, ensuring all deliverables meet Company brand standards
Reviews/proofs final pieces for any errors to ensure all products meet Company quality standards and brand guidelines
Manages implementation of a digital asset management site, from identifying vendors through setup with all needed brand assets
Performs retouching and image manipulation as needed
Communicate any necessary changes with Creative Director/Marketing Director for final approval
Skills & Qualifications:
Must be 21 years of age or older
High school diploma required; bachelor’s degree in a design field preferred
5-7 years' experience as a graphic designer in CPG, agency or related industry
Must be highly proficient in Adobe Photoshop, Illustrator, InDesign, other graphic design software, and Microsoft 365 (outlook, PowerPoint)
Basic knowledge of user experience required
Must have digital portfolio
Must possess expert knowledge of layouts, print design, printing methods, and following and expanding upon brand guidelines
Must possess excellent written and verbal communication skills
Must be highly organized and detail oriented
Experience with Mailchimp, Wordpress, Hootsuite, and other digital asset management sites preferred
Packaging design, illustration, and/or photography experience a plus
Competencies:
DRIVE to solve problems and create spectacularly insightful solutions
Attention to Detail
Communication
Creativity and Innovation
Organization
Physical Requirements:
Frequent sitting, standing, and walking
Kneeling, stooping, and bending at the waist occasionally
Close visual acuity needed to read and write documents on a computer screen
Manual dexterity needed to type on a computer
Workplace Environment:
General office environment
Occasional exposure to cannabis odor when present at production facilities