Senior Director of Growth Marketing

May 15, 2023πŸ”— πŸ‘οΈ 77 77 Views

🏒 Cookies Retail πŸ“ California, US✨Remote OK

πŸ’° DOE πŸ—“οΈ Full-time 🏷️ Marketing πŸ“› No license required


About our company

Cookies sells iconic cannabis, with roots that stretch back to garage grows in San Francisco, before the industry was an industry. Our breeders developed many of the world’s most famous strains, from GSC to Gary Payton, and we have flagship stores and infrastructure operating on multiple continents.

At Cookies your work will have a personal impact at truly global scale —in Los Angeles, Detroit, and Barcelona, the quality of our products affect our customers’ lives for the better. We know cannabis can be a force multiplier for equity, economic inclusion, diversity, and community, and we are on a mission to bring that culture to the world.

Job description

This strategic visionary will design, build and execute the vision for our Global Go-To-Market strategy and priorities. As a senior member of the marketing leadership team, this role will identify and leverage strategies for growth including new revenue opportunities, increased customer lifetime value, and optimization of work processes, decision-making, and alignment.

Major Areas of Responsibility:

As the Growth Marketing leader, you’ll be responsible for expressing the Cookies brand and culture while optimizing paid, owned, and earned media. This includes advertising (digital, print, OOH, etc.), PR, web, social media, web and mobile experience, CRM, loyalty and audience development strategy, and more. Candidates will be required to collaborate extensively within the Cookies family of brands and partner network, frequently working with brand management, creative and design, retail, and sales.

Build Global Go-To-Market (Campaign) strategies and execute plans:

Own, optimize and drive paid, owned and earned media mix:

Partner with brand management, sales, operations, retail and key stakeholders:

Work well with the team:

Understands the complex relationship between the organization and its environment, identifies connections, adopts different perspectives and quickly responds to changing circumstances in a strategic way to actively shape the future. Fosters a sense of community, and builds team cohesion. Is courageous, humble, and transparent. Comfortable and calm when confronted with ambiguous business challenges.

Direct Report Management:

Manage 3-4 direct reports and an organization of 10 Coach direct report(s) and multi functional team partners

You have:

Benefits and Perks:

Cookies is a fast-paced, dynamic environment. We are looking for team members who are kind but driven, and who know how to get stuff done. We are a fun, entrepreneurial group focused on culture, community and quality.

We believe that in diversity is strength. We encourage all to apply, and we do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, or disability status. We will ensure that people with disabilities are provided reasonable accommodation to participate in the job application or interview process.

This is a full-time position with the ability to work remotely. Our team and company-operated retail locations are primarily located in California, we are open to applicants who are willing to work west coast business hours.

Come join our team!