| Sales & Brand Analyst |  |
Sep 28, 2021🔗 👁️ 165 165 Views
🏢 Common Citizen 📍 Marshall, MI
💰 DOE 🗓️ Full-time 🏷️ Marketing 📛 No license required
About our company
Common Citizen is proud to be a Michigan-based cannabis company committed to changing the social stigma that prevents people from enjoying the greater quality of life that cannabis can provide. Our company is founded on two principles: ‘cannabis for humanity’ and ‘change for the better’. ‘Cannabis for humanity’ meaning we put people first in everything we do – from our safe, high quality cannabis plants to our world-class customer experience to our caring workplace environment. ‘Change for the better’ meaning that we have an insatiable desire to make ourselves, our product and our team experience better each and every day. In fact, we are working hard to become and be recognized as a Great Place to Work® Best Workplaces in the USA.
Job description
Every position at Common Citizen from seed to sale, is contributing to our mission to serve our fellow citizens of Michigan with the highest quality, safest cannabis product through our highly individualized and education-oriented provisioning centers. The Sales & Brand Analyst is a hybrid of traditional roles in strategy, business/customer analysis, research, and data visualization – requiring a mix of strategic thinking, analytics and data management, and business operations skills. This position will be reporting to the Chief Marketing Officer.
Responsibilities
Outlined below is what we see you doing at this point in time. We are a fast-growing company looking for people that are excited to grow along with us. Responsibilities include but not limited to:
- Creation and execution of insights learning plan in coordination with sales, marketing, and retail to identify knowledge gaps and insight driven opportunities
- Develop insights to inform creative strategy, innovation pipeline, and new item launch
- Develop shopper understanding and purchase journey associated with brands and categories in partnership with Sales & Marketing teams
- Contribute to analysis on business performance. Works autonomously to proactively uncover trends and anomalies, develops actionable insights from analysis of real-time business dashboards that will drive business decisions and actions.
- Improve operational excellence through proactive identification and execution of initiatives that create efficiency, remove obstacles, or create improved processes and approaches to the business. This includes identifying ways in which tools can be built and deployed to improve workflows.
- Apply expertise in quantitative analysis and presentation/visualization of data to see beyond the numbers; transform raw data into actionable insights and recommendations
- Alert the leadership teams to real-time events impacting the customer experiences or business operations.
- Create frameworks to better understand and monitor key business activities. Contribute solutions to improve monitoring and alert systems for Data and Analytics.
- Build cross-functional relationships and be able to establish resources to help solve complex interdisciplinary problems on behalf of the business. Proactively identify areas for deeper analysis and study.
- Partner with key business leaders. Prepare analysis and recommendations for strategic decision-making.
- Keep the real-time pulse of the business. Quickly identify emerging trends, appropriately triage, and action any anomalies found in day-to-day activities and operations.
The Experience You Bring and the Skills we Need:
- Bachelor’s degree in social sciences or related field
- 4 or more years of experience in consumer insights, business analytics, or related field
- Exposure to enterprise business processes across Marketing, Sales, Customer Success, Renewal, Professional Services, Usage Analytics, Customer Support, Finance, etc. in a cloud-based business model.
- Experience using data to drive business decisions including the ability to structure problems for analysis, analyze the data, and provide actionable recommendations through effective and compelling storytelling.
- Exceptional verbal and written communication skills and ability to engage effectively at all levels of the organization, to both technical and non-technical audiences.
- Demonstrated ability to work collaboratively and effectively across different functions
- Exceptional verbal and written communication skills and ability to engage effectively at all levels of the organization, to both technical and non-technical audiences.
- Demonstrated ability to work collaboratively and effectively across different functions.
Physical Requirements
- Regularly required to sit for long periods of time
- Use hands to handle, control, or feel objects, tools, or controls.
- Reach with hands and arms; and talk or hear.
- Occasionally required to stand and walk.
- Frequently lift and/or move up to 50 pounds.
Why You’d Love This Role
You have:
- A high level of professionalism and believe in our founding principles: “Cannabis for humanity” and “Change for the better”. As such, you enjoy being involved in the community and being a steward for the company and the positive change that we believe in.
- A passion for providing the residents and visitors of Michigan with the highest quality and safest cannabis products in the state.
- A desire to change the social perception of cannabis and a passion for humanity.
- A constant desire to learn new skills and believe in continuous improvement, both personally and professionally.
- Value integrity and honesty and want to bring those values to the cannabis industry.
- Enjoy being part of a team and sharing your skills with your fellow citizens.
- An appreciation for all stages of the production cycle of cannabis, including harvesting and trimming.
- An awareness of the contamination risk between a commercial and home grow, and thus can commit to not operating a home grow while working with us in the greenhouse
- Common Citizen is an equal opportunity employer. We celebrate diversity and are committed to creating an environment of mutual respect for all people. If you are a member of an equity group, you are encouraged to self-identify, on your application, cover letter or resume.
*Must be at least 21 years of age as required by the Marijuana Regulatory Association
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance