Product Marketing Manager, Payments

Feb 25, 2022🔗 👁️ 107 107 Views

🏢 LeafLink 📍 Austin, Texas

💰 DOE 🗓️ Full-time 🏷️ Marketing 📛 No license required

About our company

LeafLink is the largest unified B2B cannabis platform, providing licensed cannabis businesses a suite of tools to manage their business more effectively, sell or order from their favorite brands and accelerate growth. We are one platform, one solution and we’re defining the way thousands of cannabis brands, distributors and retailers streamline their operations. With thousands of brands and retailers across 30+ markets in North America, we are setting the industry standard for how cannabis businesses grow together. LeafLink processes more than $4.4 billion in wholesale cannabis orders annually.

Our team, backed by funding from leading VC's, including Founders Fund, Thrive Capital, Nosara Capital, and Lerer Hippeau is poised to define the cannabis supply chain through technology. LeafLink was named one of Inc. 5000’s ‘Top 5000 Fastest-Growing Private Companies’, one of Built In NYC's 'Best Places to Work in 2021', as well as one of Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020', joining the ranks of Amazon, Slack, and VMWare - and we're just getting started!

Job description

LeafLink is seeking an experienced Product Marketing Manager to join our fast-growing team. In this role, you will be tasked with creating and executing GTM marketing plans for LeafLink’s payments solutions. You will collaborate closely with the Sales, Product, and leadership teams associated with those products to map marketing strategy to business line goals. You’ll also work with our Growth, Brand, and Regional marketing teams to execute campaigns, develop core product messaging and positioning, and integrate your plans into overall marketing objectives.

This role will be focused on launching existing products in new markets as well as bringing new products and features to market, within the Payments domain. You should be confident in creating formal marketing plans, getting leadership alignment, and executing campaigns that drive results. You will be highly focused on driving adoption of our payments solutions through effective and creative GTM strategies and by arming client-facing teams with effective sales tools and enablement content. You also will drive post-sales engagement, education and retention campaigns for your products to help grow a healthy user base, and onboard more of our customers to LeafLink’s payment solutions. You will build customer advocacy programs that showcase customers effectively using our products.

As a foundational member of our product marketing team, you will be responsible for developing GTM plans that will be shared with leadership and company-wide. This is a high-visibility, high-impact role that reports to the Senior Manager of Product Marketing and works closely with key stakeholders within the Payments domain. The role requires curiosity, and an analytical minded person. You must be comfortable moving quickly, and dealing with a significant amount of ambiguity. You will receive direction, coaching, and mentorship, however you will need to be self-motivated, with a great deal of initiative.