💰 DOE 🗓️ Full-time 🏷️ Marketing 📛 No license required
About our company
To champion and provide access to cannabis’ beneficial properties by creating the best quality products and consumer experiences.
The Marketing Manager is responsible for collaborating with the operations team to deliver a marketing plan for New York State, overseeing the delivery and execution of a marketing strategy to help achieve our business objectives in the growing medical cannabis industry.
Design a marketing plan to expand consumer base and grow basket size
Act as a liaison between NYCANNA dispensary operations and Acreage Holdings marketing
Use critical thought processes as they pertain to increasing revenue and store initiatives through marketing programs
Grow and drive NYCANNA’s social media by developing content to help accelerate our reputation state-wide and build a loyal following on social media.
Develop an outreach program with each dispensary
Collaborate with the Sales team to successfully execute our marketing strategy and programs for existing and new products / SKUs.
Work in tandem with the corporate marketing team and operations team to ensure best practices are in place to deliver the best possible financial outcome from promotions
Oversee implementation of our communications strategy - for campaigns, events, digital marketing, and PR - for both internal and external audiences
Develop quarterly goals as they pertain to promotions, sales, and gross margin
Demonstrate an effective understanding of marketing, advertising, and promotional activities to create, launch, and track performance of new products and campaigns
Work in tandem with the cultivation facility on clear, concise communication as it pertains to inventory level and products to support promotions
Duties and Responsibilities:
Work with Acreage Marketing team and NYCANNA dispensary team to create compelling marketing campaigns and events to help establish NYCANNA as the leading NY medical cannabis company.
Help develop a marketing program establishing best practices for use of Data Owl, I Heart Jane, and other supporting cannabis websites
Responsible for marketing project management including budgeting, expense tracking and reporting, and tracking key performance indicators for marketing
Research all cannabis subscriptions and materials in order to make critical decisions as to the proper placement for advertising and partnership
Manage creative production of online and offline marketing assets, graphic design, audio / video production, sales tools, collateral, ads and web site development from initial concept to finished product and execution
Travel to each location to support marketing efforts
Analyze products, services offerings and approach of key competitors; leverage the insights gained to communicate key points of differentiation for products and services to our dispensary customers /partners.
Participate on weekly calls with stores and operations team to continue to develop and monitor local, state, and corporate-sponsored marketing efforts
Act as a brand steward, upholding brand and trademark standards and consistency across all marketing projects and communication vehicles.
Work in tandem with the team on the continuing efforts to improve signage and store marketing material
Perform related duties as assigned by supervisor
Make recommendations on all local partnerships and ensure proper signage and placement of signage is following best practices
Maintain compliance with all State MMJ Regulations and company policies and procedures
Measure and monitor the success of promotions, making critical decisions to adjust plans as needed
Bachelor’s degree in Communication and Marketing required; MA preferred
Experience in holding meetings to evaluate the success of marketing and promotional efforts
Proven track record of success in marketing and creative roles with emphasis in social media
Proven track record of success in working with/assisting in developing materials and supporting cannabis sites as they pertain to the wholesale program
Minimum of 2 years of progressively responsible experience in marketing or communications
Minimum of 2 years of experience in supporting wholesale programs, preferably including assisting/traveling with wholesale managers to locations first-hand to learn about them directly
Experience in a startup company: healthcare, marketing preferred
Successful track record with demonstrated skills, knowledge, and experience in the design and execution of marketing/ strategy and communications.
• Excellent knowledge of Microsoft Office, Adobe and various software tools
• Highly skilled and knowledgeable about social media platforms, digital marketing and engagement.
Skills and Abilities:
Demonstrated ability to think strategically and creatively
• Results-driven, proactive and positive problem-solving attitude
• Excellent project management and organizational skills and strong attention to detail
• Ability to effectively manage multiple priorities, to consistently deliver results on time and under budget
• Strong interpersonal skills and ability to enable working well with cross-functional teams in a rapidly evolving organizational and market environment
• Strong communication skills including listening, verbal, written and presentation skills
Must pass a state and federal background check (state mandated)
• Ability to travel to multiple locations within NY as necessary; must have reliable transportation
New hires must present proof of COVID-19 vaccination, if vaccines are available and the employee is eligible, at time of hire.
Acreage Holdings believes this is an important measure to protect the health and safety of employees, customers, clients, family members and those who visit the workplace from COVID-19 infection.
This is policy is mandatory except for employees with a documented medical and/or religious reason for not receiving the COVID-19 vaccine. The process for seeking an exemption or reasonable accommodation based on a medical and/or religious is that the employee must provide appropriate supporting documentation to the VP of Human Resources for review and final determination.