Brand Manager

Dec 15, 2021🔗 👁️ 136 136 Views

🏢 Insa 📍 Chicopee, MA

💰 DOE 🗓️ Full-time 🏷️ Marketing 📛 No license required

About our company

Insa is not some la-di-da so-and-so that’s going to carry you away to a land of make believe. It’s cannabis for real life: the good days and the ‘bout to get better.

Insa offers premium cannabis in a variety of formats and functions to help wind you up, calm you down, ease your ailments—and whatever you need in between.

Job description

Position Summary: The Brand Manager is responsible for all aspects of brand management for Insa’s portfolio of products and will lead in developing, implementing, and managing annual strategic, profit/budget, and operating plans, including promotion, packaging, analysis, and P&L. This person must be a creative, innovative, and resourceful thinker to adapt to daily challenges and solve problems. The ideal candidate is passionate about the consumer experience and enthusiastic about supporting projects and ideas that drive new business development.

Essential Functions:


Physical Requirements

Mental Requirements


Brand Ambassador - Demonstrates the values of Insa and the Insa brand(s) through words, actions, and by example; fosters an environment that reflects the values of the company.

Innovation - Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking.

Leadership - Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance. Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.

Project Management - Seeks to meet objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals. Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations.

Workplace Environment:

General office environment without access to natural light Exposure to cannabis odor